Digital investing with a
Open your IRA
This illustration is designed to provide a hypothetical example of a personalized investment mix. It is not indicative of the specific portfolio allocation a customer account will employ at any given time.
A simple process.
You don’t have to figure it all out on your own.
Principal® SimpleInvest is a robo-advisor that uses an algorithm to create—and automatically adjust—an investment mix personalized to you and your financial goals.
Get a closer look at how it works, it only takes a minute.
Jordan | 24
Avery | 41
Alex | 60
The above illustrations are designed to provide a general representation of personalized investment mixes. They are hypothetical examples only and are not indicative of the specific allocation a customer account will employ at any given time.
Get a personalized investment mix.
Our proprietary algorithm puts you at the center of the equation.
We get to know a little about you—like your retirement age, goals, and how you feel about risk—to deliver a personalized investment mix.
Sit back and relax with automatic adjustments.
We monitor your investment mix on an ongoing basis and then automatically rebalance and adjust it so it stays aligned with your financial goals.
When your goals change, just update your account and we’ll adjust your investments to match.
Technology and real people.
You get both a robo-advisor and ongoing financial guidance from a team of experienced professionals. They’ll answer questions about your investments and provide guidance on other financial topics life throws your way.
Access helpful tools for each life stage.
Get interactive retirement planning tools, articles and checklists sent right to your inbox. We also offer complimentary, ongoing educational materials for other financial considerations beyond retirement.
Total annualized program fee is .85% of your account balance.
Here’s how that breaks down:
Account management feeTypically an annualized .4% of your account balance.
Varies based on your personalized investment portfolio. The account management fee is debited from your account monthly.What it’s for
Investment expensesTypically an annualized .45% of your account balance.
Varies based on your personalized investment portfolio. Investment expenses are taken out of the value of your underlying investments, not debited from your account.What it’s for
Please refer to Principal Advised Services’ Form ADV 2A (PDF) for additional information regarding fees and compensation.